How not to support the National Park Service
Sadly, buying T-shirts from spammy websites will not help protect the U.S. National Park Service
Do you want to join the Resistance team and help protect the National Park Service? If so, a recent Facebook ad for park-themed clothing sold by a website by the name of Dearscloth would, at least at first glance, appear to be right up your alley. There are, however, a few problems; the Dearscloth website contains dubious and unsupported claims of affiliation with the U.S. National Park Service, and the site is just one of several oddly similar websites hawking the same merchandise. Additionally, despite the focus on products with themes related to U.S. politics, evidence indicates that the site and its compatriots are in fact based in China.
The Dearscloth website, along with the merchandise sold there, is festooned with references to “protecting” or “saving” U.S. national parks. The site also outlandishly claims to have raised “over $183 million in assistance to the National Parks”, and to be a “Proud Partner of the National Park Service”; neither claim is accompanied by supporting evidence, however, and the U.S. National Park Service website contains no mention whatsoever of Dearscloth as of December 26th, 2025.
In addition to advertising the Dearscloth website, the Dearscloth Facebook account also posts a variety of political content directed at U.S. audiences, such as photographs from various protests and rallies. These photos are plagiarized, however, generally from content posted by the “Alt National Park Service” family of influencer/engagement farming accounts. Despite the reuse of these images, the Dearscloth website has no apparent connection to the Alt National Park Service accounts.
As it turns out, Facebook is not the only platform on which Dearscloth advertises, and Dearscloth is not the only alleged business selling this particular lineup of products. The exact same text (“Join the Resistance team and help protect the National Park Service…”) appears repeatedly on multiple Meta platforms (Facebook, Instagram, and Threads), as well as Pinterest. The posts are from accounts promoting six different alleged businesses: Dearscloth, Terrific Feminist, WeaveHot, Stonesock, Tojoy, and Exclusive Couple.
Each of the six businesses has an affiliated website, or at least an affiliated domain name — two of the six sites, stonesock(dot)com and tojoy(dot)online, are presently nonfunctional, despite being advertised on multiple social media platforms. The remaining four sites all offer similar lineups of clothing items, many of which, including the “National Park Service” items, have political themes.
Despite the focus on U.S. political issues in general, and on the U.S. National Park Service in particular, the six websites do not appear to be operated from within the United States. WHOIS information indicates that all six domains have registrars based in either China (country code 86) or Hong Kong (country code 852). This is further corroborated by a reference to the GMT+8 time zone buried in the shipping policy published on the Dearscloth website. This time zone includes the special administrative region of Hong Kong as well as a significant portion of mainland China, and in combination with the domain registration, indicates that this particular spammy garment sales operation is almost certainly based in China rather than the United States, regardless of the content.
