Bluesky follower sales websites
As Bluesky grows, so does the spam industry orbiting it
Social media platform Bluesky has continued to grow in popularity, and that growth has unsurprisingly been accompanied by increased interest in the platform from purveyors of various spam-for-hire services. While websites selling Bluesky followers, reposts, and likes were somewhat rare during the platform’s invitation-only period, they have proliferated significantly over the last couple of years. Many of these sites look oddly similar to one another, suggesting that some may share an operator, or be based on the same underlying tools and infrastructure.
Finding websites that allegedly sell Bluesky followers is relatively straightforward, and requires nothing more than typing “buy bluesky followers” into a major search engine. The first few pages of Google search results for the aforementioned query include at least a dozen different English-language sites offering Bluesky followers, reposts, and likes for sale in various quantities. Most of the sites in question are not specific to Bluesky and also offer similar services for other prominent social media platforms. The majority of the sites are presently using IP addresses associated with Cloudflare or Amazon, although there are some exceptions.
Despite theoretically being distinct businesses, many of the websites selling infusions of fake Bluesky followers look very, very similar to one another. A few of the sites even have identical “Can I help you? Start Smm Helper” chat widgets in the lower right, and the overall layout and flow is extremely similar across the majority of the sites. Most of the chat widgets appear to be backed by large language models rather than actual humans, judging by the nature of the responses provided.
Although the majority of the Bluesky follower sales sites were unresponsive to requests to see examples of the followers on offer, one site, Morelike(dot)net, contains screenshots of the merchandise. It is unclear when the screenshots were taken, as the accounts shown in them are now suspended, but the majority have biographies of the form “<X> based, interested in <Y>”; examples include “Iran based, interested in music”, “New Zealand based, interested in technology”, and “Brazil based, interested in gaming”.
This repetitive biography format previously surfaced in April 2025, when a network of over twelve thousand accounts with such biographies popped into existence in the span of a few hours. Back then, most of the spam accounts were empty and followed no other accounts at all, making their purpose difficult to discern at the time. The screenshots on the Morelikes(dot)net follower sales website make things clearer; the now-suspended network created back in April was almost certainly a batch of fake followers intended to be sold via Morelikes, and possibly other similar sites.
I was doing a similar tracking for YouTube and Rumble